Launch of the 2025 Infiniti Flagship Vehicle
The unveiling of the 2025 Infiniti QX80 was a momentous occasion being the first all-new vehicle from the brand after two years. My team at Designory interwove nuanced product expertise into a narrative that would support consumers in the research phase of their journey. Shot entirely on a virtual stage, we follow our hosts as they show how the QX80 transforms the way we think and talk about luxury by making sharing central to the experience
Walkaround Video for United States and Global Markets
Creative Concept
Share the Extraordinary speaks to the kind of person who finds great reward in sharing their success with their loved ones. As Infiniti’s largest SUV, this vehicle helps the driver become an incredible host to all of their guests. And interestingly enough, the vehicle acts as a host too, thanks to some pretty cool new technology and features.
French Canadian Market
Dubai Market
Stats
Total of 3 full length videos tailored to 3 different regions
Shot in English, French and Arabic with 3 unique sets of talent
Websites
The videos lived on 4 brand websites and channels: Infiniti Global, Infiniti USA, Quebec and Middle East, and were used on multiple webpages to highlight new product features like hands-off driving
Views
In the first 2 weeks on Youtube, the global video garnered over 125k views with NO paid media
My part in the production
Concept and script development
Talent casting, wardrobe and voice over sessions
Talent and dialogue direction on set
Collaboration with French and Arabic speaking translators
Post-production direction
Development of social cutdowns
