The Challenge Market research found that people were not fully recognizing the true value of the QX60—crafted with high-end materials, a calming yet functional design, and some of the most advanced technology available in any vehicle. The task was to communicate these qualities in a way that would resonate and elevate perception.
The Creative Solution As a fully CGI production, we crafted a narrative centered on the user, illustrating how the QX60’s thoughtful features enhance everyday life. Without physical talent, we leveraged dynamic camera techniques to spotlight fine details and immersive sound design and motion graphics to demonstrate the innovative technology. By leaning into these details, we positioned the QX60 as a standout in its class.
My part in the production
Creative concept, storyboard and script development
Voice talent casting and voice over sessions
Pre, production, and post direction with 3D artists