EFFEN Vodka

Different By Design for Effen vodka is a campaign that calls upon the spirit of the rule breakers, the anomalies, and the independent thinkers. It thrives on the notion that an endless bound of creativity lives inside of all of us – we just have to tap into it. Because when we truly express ourselves, that is when we make the world a more beautiful and interesting place.

Out of Home in Chicago's Downtown

Print Publications

Hypebeast, The Fader, Esquire and Sports Illustrated

Digital 

Experiential

Event Activation- The Most Instagram-able Cocktail

Effen provides a platform for guests to express themselves by making the most Instagram-able cocktail. From the contents of the glass to the garnish and photo backdrop, EFFEN puts people in the artist's seat. 

Retail Kit - The Bottle is Your Canvas

Summer Print & Point of Sale Ads

Holiday Print

Supporting Team:

Creative Direction, Robert Clifton & Brad Taylor

Art Direction, Joshua Gadson