PrimaLoft

PrimaLoft is a leading outdoor gear brand that makes sustainable and comfortable synthetic insulation found in 750+ brands like Nike, Patagonia and The North Face.

Tent Talk

Tent Talk was an organic social campaign that highlighted the exhilarating lives of athletes, outdoorsmen and entrepreneurs. This episode featured Record-Breaking Alpinist, Michi Wohlleben.

My role in video production

• Pre-production interview with talent

• Video script

• Post-production collaboration with video editors

Unshakable Confidence

Unshakable Confidence was a paid social campaign that ran on Instagram, Facebook and Youtube

My role in video production

• Talent Casting

• Video story arch

• On-set talent direction

• Wardrobe selection

• Post-production direction to video editors

Trade Show Print & Booth

PrimaLoft created the first synthetic insulation that can be blown into jackets just like goose down but without harming any birds. The creative below was used at U.S. and German trade shows booths. Booths were complete with fake geese, covered in the new insulation, hanging from the ceiling.

Supporting Team:

Creative Direction, Brad Taylor

Art Direction, Joshua Gadson